“Influence”

Sun and Moon Mini-Review

How do you increase the likelihood that others will agree to your ideas, requests and opinions?

Buy this book and use the six levers of influence that affect human behaviour. The levers are simple to apply and are universal, so work across culture too.

This book is a revision of Cialdini’s first book “Influence” and is packed full of fascinating real life examples of how these levers work.

This book will change how you deal with others and how you look at sales people, telemarketers, politicians etc.

Recommended by Sun and Moon Associate Paul Hayden.

Amazon Review

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

Testimonials

For marketers, this book is among the most important books written in the last ten years.
Journal of Mariketing Research

Influence should be required reading for all business majors.
Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us.
Best Sellers Magazine

The material in Cialdini’s Influence is a proverbial gold mine.
Journal of Social and Clinical Psychology

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You can buy the book here.