“Purple Cow”

Sun and Moon Mini-Review

THE marketing book, by THE marketing guru. This book helps you think laterally, and create stand-out, distinctive products.

Amazon Review

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Testimonials

Seth Godin says that the key to success is to find a way to stand out to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off. Forbes.com

Seth Godin alters the way people think about marketing, change, and work.
Selling Power

I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction and avoid extinction.
Tom Kelley, author of The Art of Innovation

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer and also a clear-eyed visionary with strong and sensible ideas.
Miami Herald

Seth Godin may be the best intuitive marketer alive today. He s in that tiny subset of the niche within the microcommunity of people who simply get it.
Randall Rothenberg, columnist for Advertising Age

Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What s left?
Seth Godin. Jay Levinson, author of Guerilla Marketing“

About the Author

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

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