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“The Presentation Lab”

Learn the Formula Behind Powerful Presentations
(Simon Morton, 2014)

Sun and Moon Mini-Review

There are lots of books out there on how to present and beautiful visuals, but unless you get your messages, content and structure right it makes very little difference to your ability as a presenter.

Recommended by Sun and Moon Associate David Maylor.

Amazon Review

Revealing the difference between great slides and great presentations Based on a proven process from one of the world’s most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about). Using practical tips and drawing on Simon’s experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn’t and, more importantly, why. The Presentation Lab tackles “Death by PowerPoint” head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today’s business presentation landscape.

Writer Biography

Simon Morton’s early career as an executive for an international technology company exposed him to more PowerPoint presentations than was good for him. A lesser man may have crumbled, but Simon opted for the ‘poacher turned gamekeeper’ approach and decided to do something about it. In 2004 Simon founded Eyeful Presentations with two aims in mind; ridding the world of ‘Death by PowerPoint’ and enjoying a relaxing, self-employed, family future.

Unfortunately for Simon (but jolly good luck for businesses everywhere) he turned out to be rather good at not only the design stuff but the storytelling stuff too. Nine years, two children, hundreds of very happy customers and five international offices later, it all seems to be going rather well (if not exactly to plan on the relaxation front).

2014 sees Eyeful providing presentation perfection in the USA, Europe, the Republic of Ireland and Russia – all orchestrated from the UK Head Office. Simon references his Presentation Optimisation methodology aligned with his Blended Presenting approach as the key to Eyeful’s success.

Simon’s first book, ‘The Presentation Lab: Learn The Formula Behind Powerful Presentations’, shares the insight that has allowed Eyeful to make such a big impact in the art of business presentations.

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You can buy the book here.

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